OUR STORY
Since 2005, Wonderstate Coffee has been dedicated to roasting exceptional, ethically sourced coffee that sparks connection, inspires curiosity, and nurtures communities.
From our solar-powered roastery in Viroqua to our industry-leading farmer compensation model and our B Corp certification, every choice reflects our belief that great coffee can serve a collective future—and that meaningful change takes time and care. Whether on a farm in Peru or in one of our cafes, we’re guided by the same spirit: you don’t have to be big to make a real impact.
Exceptional coffee starts with the land and the people who nurture it. We partner directly with like-minded farmers and cooperatives, paying well above industry standards to support resilient communities. Each coffee is handled with precision and care, honoring its origin and the story it tells. The result is vibrant, expressive coffees that celebrate craftsmanship and the thread connecting the farm to the final cup.
Our mission: earnest and extraordinary coffee in service to our collective future.
2025 Transparency Report
From the smallholder farmers who grow coffee to the communities we serve in Wisconsin and beyond, every cup represents a thread of human connection built on trust, fairness, and mutual respect.
This report reflects our long-held commitment to making our business decisions public. When you can trace a coffee's journey from seed to cup you can understand how value is shared along the way and coffee becomes more than a commodity. It becomes a catalyst for thriving communities throughout the supply chain.
Latest Journal Entries
It’s that time of year again! The plants are lush and full of life, there are occasional tornado sirens in the distance, and the temperatures have us seeking cool refuges — it's time for iced coffe...
Every decision on a coffee farm is a bet on the future. When a producer plants a seedling, invests in new equipment, builds healthy soil, or trains the next generation, they're making a choice that...
Flash brewing is a method in which you brew hot coffee directly over ice, instead of chilling hot coffee after brewing. This brew results in an aromatic and crisp cup, thanks to the effects of ‘sh...