IN THE PRESS
Roaster of the Year: 2025
Wonderstate Coffee—Roast’s 2025 Macro Roaster of the Year—is a celebration of duality. Even the name evokes two distinct meanings...
The Wonderstate of Wisconsin
Wonderstate’s high-quality coffee and its close relationship with growers in South America and other parts of the world have distinguished this Viroqua business for two decades...
How One Small Wisconsin Roaster Became A Leader in Ethical Coffee
Founded by Caleb Nicholes in 2005, Wonderstate Coffee began as a coffee roasting company that sold to local Co-Op grocery stores. Coming from the wine industry, Nicholes was inspired to find and roast the most extraordinary coffee he could...
Inside Wonderstate's Model for Equitable Coffee
The specialty coffee industry has built its brand on the promise of sustainability and traceability—but a closer look at the numbers reveals how far it still has to go. Globally, an estimated 125 million people depend on coffee for their livelihoods, yet many smallholder farmers live below the poverty line...
Tarrifs in Your Coffee Cup
Tariffs announced last month have added uncertainty to industries across the country – including America’s coffee shops. The owner of several coffee shops in Wisconsin explains why this will lead to higher prices for a cup of joe...
How Economic Uncertainty Can Lead to Recession
Small-business optimism declined in March, according to the National Federation of Independent Businesses, which also said its uncertainty index decreased. New policies have “heightened the level of uncertainty among small business owners,” NFIB chief economist Bill Dunkelberg said...