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 The title should probably be Friends &  Neighbors & Family, because that is  exactly what Wisco Pop! is. It was  started in 2012 by Caleb’s sister Hallie  and her husband Austin. In 2013, they  added the many talents of Mr. Zac  Mathes. Hallie and Austin were some of  Kickapoo’s first employees and Zac  worked with us in production for a  number of years.

This past fall we all had a bit of a homecoming when Wisco Pop! moved right next door to our roastery in Viroqua. It’s a lovely arrangement, coffee in the morning, a honey-sweetened soda in the afternoon…now we just need a brewery in the building and we’ll be set!

Keep an eye out for Wisco Pop! throughout Wisconsin.