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Viroqua Hometown Mug


With three cafes scattered across Wisconsin, we're lucky enough to call three places home. And every cafe––like every hometown––is unique. Designed by local artists, our Hometown Mug Artist Mug Series captures the distinctive character of each of our cafes and celebrates the communities that have made them their own.   

Our Viroqua Hometown Mug was designed by Landon Sheely, an artist and designer based in La Crosse, Wisconsin––just forty minutes from our cafe. Classically untrained and foolishly optimistic, Landon hope to hearten the viewer, often using childlike form and idealism. For this mug, we wanted to pay homage to the close knit community that parades through our doors day in and day out. From the farmers who grow much of the food featured on our menu, to the countless families that stop by after school, to the bakers that whip up fresh bagels every morning to be scooped up by our regulars with a hearty cup of coffee, everyone is welcome.

If you can’t drop by the shop, at least you can drink with us in spirit. Cheers!

-Matte white exterior, glossy interior
-Dishwasher safe
-10 oz. capacity
-Made by our friends at Created Co. 

Also available as a set of three, featuring Viroqua alongside the Milwaukee and Bayfield Mugs.

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